What makes a jewelry business unique?
In terms of products, the characteristics of jewelry and accessories are almost the most suitable for e-commerce products.
The product is light, small, not easy to corrode, and therefore space required for storage is not large.
Shipping costs are low, the transportation process is not easy to damage, jewelry is highly profitable, bargaining opportunities are plentiful, and there are no specific pricing standards.
It is also possible to divide jewelry into many subcategories depending on its variety, material, function, and production method. And it can be customized, later go customized price space profit will be even mighty. Jewelry is easy to film, the live effect is also effective, very suitable for self media flow.
And jewelry has no gender boundaries, but it is primarily sold to women.
On the Internet, the popular consumption ratio is: women>children>elderly>dogs>men.
Jewelry’s age range is also relatively wide, from teens to forty-something years of age, women just need it. When a transaction may be repurchased, the repurchase rate is also high.
Why is jewelry a good business?
Why some brands and products, even if there is no advertising money, but people are willing to share?
The seller of jewelry must not sell jewelry, he sells resonance with people.
How does it resonate? If we wear the same pearl necklace today, it may seem like we are a necklace, but what does it mean behind the scenes? We both like the same culture, pursue the same brand.
This necklace actually opens up a social situation, which is the formation of the so-called circle.
These people in a live room, there are entrepreneurs, executives, surgeons, and doctorates.
What they have in common, high-ranking women, their demand for matching jewelry, and jewelry that represents one of their social roles.
They are more interested in wearing jewelry to show their own different side, so what does jewelry mean to them at this time? This is a status symbol, or a social business card. That is to say, from this point of view, jewelry can be thought of as socially relevant.
What’s wrong with a jewelry and accessories business?
It is because it is too good to be done by so many people. Half of the sellers have done jewelry accessories. Selection and aesthetic tests.
Too many styles mean hoarding more, increasing capital investment. To continue to be new. Unlike other standard products, several models have been available for sale. Need to continue brushing the new month by week.
One style is unable to make everyone like, for example, do precious metal jewelry then can not cover the low consumer group.
How to avoid jewelry startup mistakes in the early stage?
1.Cost control:
Newcomers to the jewelry industry must take a small amount of goods. Props control for shoots, table setting props in $200 or more, product allocation for high-end profits at 10%, flow models at 20%, and classic models at 70%. Of course, the premise is a high-quality purchase channel.
2.Inventory management:
Clear management of inventory, booking, in transit, in stock. The quantity, cost, profit and selling price of each item is clear at a glance..
3.Data analysis:
Statistics on turnover, consultations, turnover, and other specifics on a daily basis.
There are problems that cannot be solved just by thinking. However, after writing it down, it will not be wrong, and can be optimized in a timely manner after the discovery of the problem. In the beginning, reflection is a fast way to grow.
Recommend a jewelry purchase channel
From the overall perspective of China as a source of goods to do cross-border e-commerce is a very obvious advantage: On the one hand, China is now overcapacity, things are becoming cheaper and cheaper, styles are abundant, and the update speed is fast; and the quality of products is getting better and better, and the time and price of international logistics are getting faster and better.
Such an excellent opportunity for the industry. Even if you do not start a business, the direction of the industry to find a job is also possible.
