Now, product homogenization is serious, to stand out from peers, in addition to the product, but also pay attention to the front-end marketing activities and the back-end of the private domain operation.
Now the wine is also afraid of deep alleys, you don’t peer forward. The product is not the only thing, marketing activities planning must stand in the customer’s point of view to think in order to, so that the customer feels to take advantage of is the most important.
Invalid activities: 50% off
Effective activities: the first piece at the original price, the second half-price, the third free of charge
Both activities are actually 50% off, but when customers see such activities, the more they buy more products.
Invalid activity: top up 300 and get 2 free pieces of jewelry
Valid activities: recharge 299 plus 1 yuan to send 2 pieces of jewelry
In fact, the two are the same, but is the recharge 299 plus 1 yuan more cost-effective. 1 yuan can buy the usual more than 50 yuan of 2 pieces of jewelry. Look at the value.
Invalid activities: 25% off discount, second half
Valid Offers: Super Member Card 0.5/day, buy one get one free for the whole year
Most consumers have no concept of 75% off the second half-price and feel that not taking advantage of it will lose. Think 198 yuan much, 5 cents less. Use time to equalize the cost and reduce consumer payment sense.
Invalid activity: 76% off
Effective activities: the initial price, the second 20% off, the third 50% off
Discounts and so on. The more you buy, the more cost-effective it is. Many people encounter this kind of discount activity, will be recommended to friends around, hate to let the whole world know.
Invalid activity: half price
Effective activity: buy one get one free
This psychological technique must be used, but there are three areas to pay attention to:
Cannot easily reduce the price, because it will affect your sales.
You cannot raise prices casually because they will affect your profits.
The quality and service of products and services cannot be compromised, and if you want to do lasting business you cannot lose your brand’s reputation.
We are happy to think differently, engage customers, so they are happy to buy a single. Starting at the details of your business is the key to using your brain all the time.
