As a manifestation of personality, self-expression of the attitude of the indispensable single product. Jewelry is getting more and more attention from consumer groups, especially young consumers.

Due to the light weight and repurchase characteristics of jewelry, it is also the “favorite” of Chinese sellers to go overseas; the overseas fast fashion wind also makes jewelry become the star commodity on the journey to go overseas with sales and growth rate going hand in hand.
From the point of view of market segments, developed countries, including the United States, Western Europe, the main countries are the core of the jewelry sea area.
While Brazil, Mexico as the representative of Latin America and Malaysia as the representative of Southeast Asia has a greater market potential.
If you want to start a business and succeed in the jewelry industry, China is undoubtedly an ideal choice.
As the world’s leading producer and exporter of jewelry, China has a wealth of resources, technology and markets that offer unlimited opportunities for entrepreneurs.
Below are some suggestions for foreign clients who want to participate in a jewelry business venture:
1. Understand market demand:
Before starting a business, you should first research the demand and trend of the market where you are located. You should also determine your target customer group and market positioning.
You can collect information through market research and competition analysis to provide reference for subsequent product design and promotion.


2. Choose the right product line:
Jewelry includes a variety of materials, styles and prices of products, so entrepreneurs can choose the right product line according to market demand and their own preferences.
You can consider providing customized services, launching special designs and other innovative products to attract customers.
In China, you can find a wide variety of jewelry, including gold, silver, diamonds, pearls etc. There is a wide range of styles and quality is guaranteed.

Whether you are looking for high-end luxury jewelry or fashionable minimalist accessories, China can provide you with a full range of services.
3. Find a reliable supply chain:
China has many jewelry manufacturers and wholesalers.Entrepreneurs can find suitable suppliers by attending exhibitions and online platforms.
Establish a long-term and stable relationship to ensure product quality and stable supply.
4. Establish a brand image:
Brand image is the core competitiveness of an enterprise, which can be used to attract customers by designing a unique brand logo and creating an exclusive brand story.
Establish a professional website and social media platform to strengthen brand promotion and publicity.
Below is a list of the wholesale origins in each jewelry field in China for your reference.
In the future, we will also introduce the characteristics and advantages of each market in detail. This will provide customers who want to start a business with a strategy in order to better understand and make choices.


Colorful jewelry category:
Dalotang Jewelry Town: Located in Panyu District, Guangzhou City, it is a comprehensive jewelry industrial park integrating jewelry design, processing and sales. It brings together many jewelry companies and designers, offering various types of jewelry.
Liwan Plaza Jewelry Wholesale Market: Located on Shangxiajiu Pedestrian Street in Guangzhou City, it is an important commercial area in the bustling center of Guangzhou City.


There are 6-story shopping malls totaling 140,000 square meters, more than 2,000 stores and 8 buildings totaling more than 1,600 luxury residences.
Here you can find all types of jewelry, including gold, jadeite, jade and more.
Shenzhen Shui Bei International Jewelry Exchange: Shui Bei International Jewelry Exchange was founded in 2004, is the most influential and largest trading volume of jewelry professional trading market in China.
The market business is silver, pearls, jade, gemstones, precious metals etc.


The center has three floors with more than 10,000 square meters of business area. Concentrated from China, the United States, Italy, Thailand, Hong Kong and Taiwan and many other developed countries and regions in the jewelry industry.
More than 100 well-known jewelry companies and brands, is the most important trading, cultural, information exchange platform in Shenzhen gold jewelry industry cluster base, but also “China (Shenzhen) International China (Shenzhen) International Cultural Industries Fair” is one of the branch venues.
Diamond class:
Shenzhen shuibei international jewelry trading center
Jade jcategory:
Guangdong foshan pingzhou jade street: pingzhou jade street is located in foshan city, guicheng street, nanhai district, guangdong province, yongan road. Quite famous in the line, production and sales of the country’s largest, ranked first in China’s four jade market.
It is famous for processing A-quality jadeite light body jade..

Pingzhou jade products are mainly jade bracelets, jade buckle, chicken heart and gallows, its processing technology is exquisite, especially the jade buckle varieties. All kinds of things, so that “Pingzhou buckle” is famous, every year there are a lot of Hong Kong, Macao, Taiwan tourists often come.
Jieyang Yangmei Village: This village is called Yangmei Village, and within a radius of about 2 square kilometers, there are more than 300 jade studios engaged in designing and carving, and more than 5,000 sales stores, employing more than 100,000 people.
Absorbing 80% of Myanmar’s high-grade jadeite raw materials, with mid- to high-grade jadeware occupying 80% of domestic and international markets. This village does not actually produce jade, but has become a veritable Jade Capital of China and Jade Capital of Asia.
Gold category:
Shenzhen Shui Bei International Jewelry Exchange


Pearl category:
Zhejiang Zhuji pearl market: “the world’s pearl to see China, China pearl in Zhuji”.
In 1982, the first generation of pearl market in Zhuji was born, and since then it has become the sixth generation of pearl market in East China International Jewelry City. After 30 years of development,
Zhuji freshwater pearl cultivation area has reached 380,000 acres, the annual output of 73% of the world’s total freshwater pearl production, the country’s total output of 80%, with more than 1,500 pearl processing enterprises.


Zhuji Shanxiahu has become the world’s largest freshwater pearl farming, processing and trading center.
East China International Jewelry City is the world’s pearl jewelry trading center. It has a total planning area of 1.2 million square meters and a total investment of more than 3 billion yuan.
The project takes pearl as the leading product and covers other jewelry products. Integrating pearl jewelry wholesale and retail, deep processing, research and development, design and inlay, warehousing and distribution, e-commerce, conference and exhibition and other services.
Crystal category:

Lianyungang Donghai Crystal City: Jiangsu Donghai Crystal Wholesale Market is located in scenic Donghai County, one of China’s crystal industry centers.
It is home to hundreds of crystal suppliers offering various types and qualities of crystal products. You can find a wide variety of crystal products here.
Including Raw Crystal Stones: There are raw crystal stones from all over the world, such as amethysts, crystal clusters, pink crystals, jadeites etc.
You can choose your favorite raw stone or make customized crystal jewelry. Such as necklaces, bracelets, rings, earrings etc..
Crystal Crafts: Crystal carvings and crafts are also unique here. You can find carved crystal balls, crystal animals, crystal eggs etc..
They are not only beautiful, but also rich in artistic value.


Turquoise Class:
Hubei Shiyan:
Wudang Square Turquoise Jewelry City: Merchants are concentrated and prices are transparent. Several merchants sell micro in the middle and high end of the original ore. You don’t need to worry, merchants will explain very clearly, regardless of whether it’s soaking oil or microchin.

A large number of different specifications of strings, wholesale goods are a good place to go.
Majiadu town: the whole street does turquoise, not goods, will not run to this place.
Accommodation and transportation are not convenient. It is recommended to pack a cab. The market is dominated by turquoise processing as well as medium and low-grade products, and there are also a small number of merchants who do high-grade raw ore.
Merchants will explain very clearly whether it is original ore, soak oil, or microchin material.
Jushan Nuwa Cultural Plaza: The market is home to several large turquoise companies, a turquoise museum, and other small individual merchants.
The above list includes some of the more representative jewelry markets in China. This article only shares the general, detailed specifics of each market on this website.
So as to help customers who want to start their own business better and more conveniently understand the situation in China.
Other wholesale sources with special features will be shared with you in the future on our site.
We hope that through these introductions, you will understand China’s wholesale jewelry markets. You will be able to make better purchases and collaborations!